Stories in management education: Relevance, insights, and perspectives

Authors

DOI:

https://doi.org/10.19094/contextus.2023.82316

Keywords:

management education, stories, narrative, teaching in management, story creation

Abstract

This study aims to integrate and consolidate academic knowledge about stories in management education. This research is based on a systematic review of national and international academic production. The analysis of identified research resulted in three central categories to explain the field: relevance (communication, engagement, creativity, politics, change, moral, and emotion), knowledge (typologies of stories, management practices, and teaching strategies and learning), and perspectives (storytelling and story writing). By elaborating a structured view of stories in management education, the results of this research contribute to structure, to stimulate, and to guide future research. 

Author Biographies

Camilla Netto Rocha, Germinare Institute

Ph.D. in Communication and Consumer Practices at the Higher School of Advertising and Marketing (ESPM) 

Eduardo Davel, Federal University of Bahia (UFBA) 

Professor at the Federal University of Bahia (UFBA) 

Ph.D. in Business Administration by École des Hautes Études Commerciales of Montreal (Canada) 

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Published

2023-07-04

How to Cite

Rocha, C. N., & Davel, E. (2023). Stories in management education: Relevance, insights, and perspectives . Contextus - Contemporary Journal of Economics and Management, 21, e82316. https://doi.org/10.19094/contextus.2023.82316

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Articles